App Store Optimization (ASO) is like SEO for apps. App Store Optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android or Windows phone app) in an app store (such as iTunes or Google Play for Android). One of the most important parts of App Store Optimization is finding the right keywords, ranking as higher as possible for those keywords and converting visitors into users. However, it is important to mention that App Store Optimization does not mean keyword research only but also involves all meta data available in the App Store like app icon, screenshots and app description. Ranking higher in search results will drive more download for an app.